Women’s Ethnic Wear
Karaj Jaipur is a pioneering Indian ethnic clothing brand founded in 2015 by three enterprising fashion designers—Riya, Aarav, and Niharika. The trio shared a passion for reviving traditional Indian attire with a contemporary touch. Their vision was to create a brand that didn’t just sell clothes but wove stories of heritage, culture, and modernity through its fabrics.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.