Case Study

Jaipur Clothing Brand.

Indian Ethnic Fashion.

About Brand

A distinguished Indian women’s ethnic clothing brand, has cemented its position as a prominent manufacturer in Jaipur’s fashion landscape. With a rich legacy of crafting exquisite traditional and contemporary ethnic wear, the brand boasts a loyal local following. Recognizing the burgeoning potential of the ecommerce market, The Brand embarked on a journey to harness the power of data-driven strategies & performance approach to bolster its online sales.

Note: This Brand is under NDA, Brand Name or Exact Metrics cannot be showcased.

Inception
2019
Orders
23k+
Sales
18Cr+
Avg.ROAS
6.2x

Founders

Rahul.C

Shuchi.C

Strategy

Performance Advertising

CRO Optimisation

Store Design & Devops.

CX Operational Sprint.

Industry

Apparel & Clothing.

Category

Indian Ethnic Clothing

Women’s Apparel

⬤  01. Challenges

This Jaipur-based Brand encountered several pivotal challenges on its path to enhancing online sales:

- Limited Digital Presence:

Despite a strong local reputation, the brand grappled with establishing a robust online presence, struggling to cut through the digital clutter.

- Conversion Bottleneck:

The brand faced difficulty in converting website traffic into actual sales, resulting in a suboptimal conversion rate.

- Advertising Efficiency:

The brand’s previous paid advertising efforts lacked cohesion and precision, leading to higher costs and subpar results.

⬤  02. Solution

AdScalar implemented a meticulously tailored data-driven strategy to tackle Brand’s challenges:

- Comprehensive Audience Analysis:

In-depth analysis of customer demographics, behaviours, and preferences unveiled valuable insights into the target audience, enabling hyper-targeted marketing efforts.

- Strategic Paid Advertising:

A multi-platform paid advertising strategy was formulated, leveraging Google PPC ads and carefully crafted meta descriptions to engage potential customers at crucial touchpoints.

- Website Enhancement:

Collaborating closely with Brand’s team, AdScalar optimised the brand’s website for a seamless user experience, incorporating faster loading times, visually appealing layouts, and an intuitive checkout process.

- Dynamic Re-marketing Campaigns:

Leveraging user behavioural data, dynamic re-marketing campaigns were implemented to re-engage users who had previously interacted with the brand, boosting conversion chance

⬤  03. Results & Impact

The data-driven strategies executed by AdScalar led to remarkable enhancements in critical performance metrics:

- Substantial Sales Surge:

In-depth analysis of customer demographics, behaviours, and preferences unveiled valuable insights into the target audience, enabling hyper-targeted marketing efforts.

- Conversion Rate Amplification:

Collaborating closely with Brand’s team, AdScalar optimised the brand’s website for a seamless user experience, incorporating faster loading times, visually appealing layouts, and an intuitive checkout process.

- Google PPC Efficiency:

A multi-platform paid advertising strategy was formulated, leveraging Google PPC ads and carefully crafted meta descriptions to engage potential customers at crucial touchpoints.

- Enhanced Brand Visibility:

Leveraging user behavioural data, dynamic re-marketing campaigns were implemented to re-engage users who had previously interacted with the brand, boosting conversion chance

- User Engagement Uplift:

The website’s engagement metrics, including average session duration and pages per session, witnessed a notable uptick of 30%, indicating stronger user engagement.

⬤  04. Conclusion:

The collaborative effort between Jaipur brand and Adscalar exemplifies the potential of data-driven performance marketing in reshaping a brand’s online trajectory. By adeptly leveraging audience insights, revamping advertising strategies, and optimizing the brand’s online platform, the partnership yielded transformative outcomes. The impressive surge in sales, augmented conversion rates, and enhanced brand visibility showcase the power of data when harnessed intelligently. This case study serves as a testament to the pivotal role played by a performance advertising company like Adscalar in propelling brands towards ecommerce success in the dynamic digital realm.

Testimonials

Brand Talks.
Hear it from Founders.

"AdScalar & Team helped us start as an online brand from Offline. From Ad Strategy, web-store design, development, & scaling up. Our E-Commerce Ethnic Brand consistently decreased CAC by 30% and improved average order value by 25-30% with right product positioning & ads. We are achieving better ROI for our investments in the digital space. we look forward to continued growth & wish them good luck.

Rahul C

Founder & CEO

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